Jonathan Y’s website was fully redesigned to enhance the user experience and drive conversions. The project included revamping the homepage, main navigation, product category pages, filtering systems, product cards, and account pages, with a particular focus on optimizing the Product Detail Page (PDP). The responsive UX/UI improvements created a stylish, user-friendly interface for furniture shoppers, resulting in a 16.9% growth in page views compared to the previous year.

Result

1. Drove significant growth in page views year-over-year.

2. Boosted conversions through optimized product cards and account pages.

3. Enhanced the shopping experience with an improved Product Detail Page (PDP).