Oval Air, a premium air purifier brand, had a content-heavy website that felt more like a blog than a store. Despite the strength of its products, the site lacked the structure to drive purchases or foster lasting customer relationships. The redesign transformed the website into a conversion-focused eCommerce platform by clarifying the product story, introducing a subscription model, and strengthening trust through a refined UX/UI strategy. The result was a guided shopping flow with reduced friction, a subscription model to encourage long-term engagement, and a solid design foundation for upcoming product launches.

Result

1. A fully redesigned website aligned with commerce goals

2. Clear, guided shopping flow that reduced friction

3. Subscription model introduced as a long-term engagement tool

4. A solid design foundation for the upcoming product launch